Desert of My Real Life

{October 10, 2011}   Qwikster Part II

Although it is not a personal email written by founder and President of Netflix Reed Hastings, I was happy to receive the following email this morning.  Perhaps “the Netflix team” will start doing some market research before they make big announcements.  But at least they listened to the overwhelming majority of their subscribers.

Dear Cathie,

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password…in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.

We’re constantly improving our streaming selection. We’ve recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we’ve added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.

We value you as a member, and we are committed to making Netflix the best place to get your movies & TV shows.


The Netflix Team

et cetera